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FAQ: All About the New Google “Hummingbird” Algorithm

Google has a new way of sorting information when searching for something. This system is called “Hummingbird.” Here’s what we know about it so far. What’s a “search algorithm”? It’s a technical term that means the method or steps Google uses to find and organize answers for you when you search. You can think of it as a recipe for finding information.

What is a search algorithm?

It’s a technical term for the process Google uses, like a recipe, to go through billions of web pages and other data and find the best answers it thinks will help you.

What is Hummingbird?

It’s the name of the new search algorithm that Google is using, one that Google says should return better results.

What type of “new” search activity does Hummingbird help?

One big example of how Google’s new system, Hummingbird, works is “conversational search.” When people speak their searches, they often want a conversation-like response. For example, if you ask, “What’s the closest place to buy the iPhone 5s near my home?” a traditional search engine would just look for pages with words like “buy” and “iPhone 5s.” But Hummingbird focuses more on the meaning behind the words.

It can understand your location if you’ve shared it with Google, know that “place” means a physical store, and recognize that “iPhone 5s” is a specific device sold in certain stores. This helps Google find more useful answers, not just pages with matching words. Hummingbird pays attention to every word in your search, looking at the full sentence or meaning instead of just matching a few words. The goal is to show pages that match the overall meaning, not just a couple of words.

Does this mean SEO is dead?

No SEO is still very much alive. Google says there’s nothing new or different that SEO experts or website owners need to worry about. The key advice remains the same: create original, high-quality content. The important ranking factors haven’t changed—Google’s Hummingbird update just helps process them in a better way.

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