23 May 2025

Google Launches What’s Happening Feature for Business Profiles to Promote Events

Google Launches What’s Happening Feature for Business Profiles to Promote Events

Google is introducing a new feature called “What’s Happening” for Google Business Profiles. It’s designed to help bars and restaurants promote things like events, special offers, and daily deals. Businesses can easily share updates such as Today’s Special or “Live Music on Saturday” right on their Google listings. These updates can be added directly or automatically pulled in from Facebook, Instagram, or X. The feature is currently available for food and drink businesses with one location in the US, UK, Australia, Canada, and New Zealand.

As the best Digital Marketing Company in Kochi, Kerala, eWoke helps bars and restaurants leverage features like Google’s “What’s Happening” to promote events, deals, and specials, ensuring maximum visibility and engagement across Google, Facebook, Instagram, and more.

Setting up What’s Happening is simple and quick. Business owners can log in to their Google Business Profile, navigate to the Posts tab, and create a new post. This post can highlight events, offers, or daily menus, and you can include images or videos to make it more engaging. Selecting the correct post type, such as “Event,” ensures your updates show up prominently. With just five minutes of effort, your post is live and visible to customers searching for your business.

The What’s Happening section is highly versatile. Restaurants can use it to announce one-time events like special dinners or live entertainment, promote recurring deals like Taco Tuesdays or Happy Hours, or highlight seasonal specials for holidays. Even something as simple as the soup of the day can attract attention when it’s front and centre on your Google listing.

Ultimately, Google’s What’s Happening is more than a marketing tool, it’s a free and effective way to increase visibility, connect with customers, and compete with larger businesses. By placing your events and specials at the top of your profile, it helps drive organic traffic and boost revenue, all with minimal effort and zero advertising costs.

If you need Local SEO experts in Kochi, Kerala, eWoke is the best choice. We post weekly on Google My Business and handle all GMB activities to boost your local search visibility.

 

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