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Pinterest Launches “Top of Search” Ads in Beta

Pinterest has launched new ad offerings focussing on visual search, including ‘Top of Search’ advertisements.

These advertisements, which are now in beta across all monetized markets, can display within the first ten search results as well as Related Pins, targeting users as they begin to discover products.

eWoke, a Social Media Marketing Company in Kochi, Kerala, India, we assist businesses in enhancing their online presence and growth. We create strategies that engage audiences through creative posts, smart marketing, and captivating content. Whether it’s on Instagram or LinkedIn, we aid brands in boosting their visibility, building loyal communities, and turning followers into customers.

Why This Matters For Search Marketers

Pinterest users search with purchase purpose, but many buy nothing. The company reports that 96% of top searches are unbranded and 45% of clicks occur inside the first ten results.  Top of Search spots are good for sponsored category discovery through advertisements.

This gives advertising teams a new SERP like place to compete with search intent and visual creative. Media Network Connect collaborates with Kroger Precision Marketing and Instacart Ads to connect retailer first-party audiences and conversion data into Pinterest Ads Manager, making measurement and testing easier.

Early Results                                   

According to Pinterest, Top of Search advertisements have a 29% higher average CTR than regular campaigns and are 32% more likely to acquire new consumers.

These findings are based on platform data and may vary depending on the category and creative used.

Competition for commerce search is expanding across social media and retail platforms. Pinterest emphasizes unbranded, visual discovery and stronger retailer data integrations. If you’re already using Pinterest Shopping or Catalog campaigns, trying the beta, despite limited inventory, can help you identify where search-related visual placements could integrate into your marketing strategy.

eWoke provides skilled Digital Marketing Services in Kochi, Kerala, India, assisting businesses to grow online through specialised tactics.  From SEO, social media marketing, PPC, and content production to brand building, we improve engagement, visibility, and offer measurable results.

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