06 Feb 2025

Meta Announces New Personalization Elements for Meta AI

Meta Announces New Personalization Elements for Meta AI

Meta is working on improving its AI assistant by adding new memory features. This will allow the assistant to remember things about you and adjust its answers based on what it knows about your likes and preferences.

Meta wants its AI assistant to be the most personalized one ever. At the end of last year, they started adding a new feature where Meta AI can remember things you share in private chats on WhatsApp and Messenger. This helps it give more helpful and relevant answers next time you talk to it.

If you ask Meta AI for fun ideas with your family this weekend, it might suggest things based on what it knows about you. For example, if it knows where you live, that you’ve recently watched country music videos, and that you have a partner and two kids, it could suggest tickets to a country music show nearby and a reservation at a local brunch place.

It’s pretty cool that Meta AI can suggest things based on what it knows about you, but some people think it’s a bit creepy because Meta tracks everything you do in its apps to improve its services.

Meta now gives you control over ad tracking and preferences to address this. They also want to clarify that Meta AI isn’t tracking everything you say just certain things in private one-on-one chats (not group chats). You can also delete what it remembers at any time.

Meta doesn’t say exactly what it remembers, but it’s mostly things that help the AI improve its responses based on your preferences.

Meta has a huge advantage because it has more data on people than any company before, which could help it in the market. But this also puts Meta at risk of more rules and regulations, especially because of past issues with how it uses and protects people’s data.

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