Google Ads Services in Kochi Kerala

How to use Google Ads Promotion assets (a step-by-step checklist)

What are promotion assets in Google Ads?

Promotion assets (formerly known as promotion extensions) are optional additions to your Search or Performance Max campaigns.  They allow you to emphasize current special deals, specials, and discounts, as well as your usual ad headlines and descriptions. Promotional assets might appear in Google Search and Google Maps if you have a local promotion offer.

Why should you use promotion assets in Google Ads rather than editing your ad headlines?

While you may certainly add promotional content to your search ad text, promotion assets provide a few distinct advantages.  Specifically, they:

Stand out in search results: Promotion assets may be bold or have a box around them, so they can really capture a user’s attention and increase your click-through rate.

Allow for flexibility: You can highlight deals and offers without constantly editing and re-submitting your core ad text. You can even schedule them to go live (and turn off) in advance, which saves you lots of time.

Why can’t you use promotion assets with shopping campaigns in Google Ads?

To display special discounts and sales in your Shopping advertisements, use Google Merchant Centre rather than Google advertisements. Merchant Promotions operate on a distinct system.

If you own an ecommerce business, visit Merchant Centre to put up your discounts and promotions.

How to create promotion assets in Google Ads

To create a new promotion asset, go to Assets > Assets on the left-side navigation in Google Ads, tap the + button, and choose Promotion.

You can add promotion assets at the account, campaign, or ad group level. If you define multiple assets across the various levels, Google will use the most specific level available. For example, ad group-level promotion assets would be selected over campaign-level promotion assets.

Three types of scheduling for promotion assets

Promotion assets provide three levels of scheduling control.  While we admire Google’s diligence, the use cases can be quite unclear!  Here’s what you should know.

Promotion Scheduling: the dates your promotion is active

Understandably, the promotion asset is only visible when the promotion is actively happening.  This means you can’t publicize a promotion before it begins or after it ends.

Asset Scheduling: the dates when your promotion asset can run

This controls when your promotion asset will be eligible to run, which may or may not be the same as the actual promotion dates.

For example, if your business is running a sale for six weeks but only wants to advertise it via Google Ads during the last two weeks, you can set the promotion asset to be live only during those final 14 days.

Ad Scheduling: time of day and day of week

You can add additional scheduling criteria to display your promotion asset only on certain days or times of the week (for example, just in the evenings or on weekends).

This article is part of our ongoing Search Engine Land series, “Everything you need to know about Google Ads in under 3 minutes.”  In each episode, Jyll discusses a different Google Ads feature and what you need to know to obtain the greatest results – all in a brief 3-minute read.

Looking for reliable Google Ads Services in Kochi, Kerala? Connect with eWoke, a leading digital marketing agency specializing in creating targeted ad campaigns that drive traffic, boost conversions, and maximize ROI. Our expert team manages keyword strategy, ad optimization, and performance tracking to help your business grow faster and reach the right audience effectively.

If you want to know more about our blogs, feel free to connect with our LinkedIn page.