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Google’s AI ‘Try-it-on’ feature shows how clothes look on you; now in India

Google has recently launched its new AI-powered “Try-it-on” feature in India. This tool is generating considerable buzz as it functions as a virtual fitting room for online shoppers.

Google is constantly developing new features.  Recently, the technology company introduced its new “Try-it-on” option.  It is intended to benefit internet consumers by allowing them to virtually examine how garments fit.  Crucially, this function is supposed to remove the annoyance of ordering products from e-commerce sites and then having to return them owing to a bad fit.  If you haven’t tried this Google feature yet, we’ll explain how to utilise it below.

Understanding the “Try-it-on” feature

The “Try-it-on” feature is powered by artificial intelligence (AI). It functions by analysing a photo uploaded by the user. The feature digitally applies the clothing item being shopped to predict the fit. By upgrading its Shopping AI, Google has effectively created a virtual fitting room. This specific AI model was trained exclusively for fashion, granting it a high degree of proficiency in understanding how garments will look and fit different body shapes.

The tool assists users in determining whether clothing item is appropriate for their body type or if a size change is required.  It allows buyers to digitally try on clothing before making a purchase.  You can save the generated image and share it with friends.  If the fit is satisfactory, you can finalise the transaction.

Steps for Using “Try-it-on”

To use this new feature:

Navigate to Google Search or the Shopping section and search for the specific clothing item you wish to buy.

Look for the Try-it-on icon displayed adjacent to the product.

Upload a full-body photograph of yourself.

Within moments, the AI will process the image to display an accurate prediction of the clothing’s appearance and fit.

It is worth noting that the AI-generated visualisation may not be perfectly accurate, as its precision relies heavily on the quality of the uploaded photo. Nonetheless, the feature is highly effective at predicting the fit, serving as a reliable tool for assessing clothing size.

Google’s AI-powered Try-it-on feature marks a significant step forward in online shopping in India. By enabling users to virtually see how clothes fit before purchasing, it reduces uncertainty, minimises returns, and enhances buyer confidence. While not flawless, it offers a smart, convenient, and practical solution for making better fashion choices online.

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