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Google Adds AI Content Detection Tools to Gemini

Are you becoming more hesitant to like or share posts on social media because you are concerned that they may be AI-generated, making you appear like a chump?

One of the potential side effects of the rapid rise of AI-generated content online is that it is also impacting sharing activity, due to questions about the authenticity of the visuals being presented. No one wants to be that person, sharing clips that everyone else sees as clearly AI, which is likely making some users more skeptical and more hesitant to forward things that could be fake.

That’s why the most recent upgrade to Google’s Gemini app could be useful. Google is introducing a new feature in the Gemini app that allows users to check whether a video was modified or generated using Google AI.

Simply upload a video and ask, ‘Was this generated with Google AI?’ Gemini will look for the undetectable SynthID watermark in both the audio and visual tracks and apply its own reasoning to deliver a response that provides context and defines which segments contain elements developed by Google AI.

Google’s SynthID embeds invisible digital watermarks into all AI-generated images, audio, text and video that have been created in Google’s AI tools. Google’s working to make this a standard, and has partnered with Nvidia to further expand SynthID watermarking in other AI tools, though it’s not in broad use as yet, only in Google’s own AI tools. Other AI platforms, including Midjourney, OpenAI and Meta, have adopted alternative standards, like C2PA instead, which will essentially facilitate the same purpose, and could become a more universal AI ID tool.

But SynthID is another way to track AI use, and it could enable more transparency across AI depictions. So now, you can put images into Gemini and get verification around their authenticity, while various C2PA detection options are also in development. It’s a good update for AI disclosure, and with more and more people growing more wary of what they’re seeing online, it will offer more verification and assurance. Google’s SynthID detection is now available in Gemini for files up to 100 MB and 90 seconds long.

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